Artificial intelligence is set to reshape the media and entertainment landscape in 2025. In The Wrap’s latest article, "8 Artificial Intelligence Predictions for 2025," industry experts explore how AI will drive innovation—from AI-generated Hollywood blockbusters to immersive, next-generation viewing experiences.
Vobile CEO Yangbin Wang was featured among these thought leaders, sharing his perspective on AI’s transformative role in storytelling and content creation:
“Generative AI is transforming the media and entertainment industry by fostering diverse and inclusive storytelling while reducing barriers to entry for creators. In 2025, AI-powered storytelling tools will become more accessible to a wide range of creators. We will also see the emergence of revenue-share models that allow rightsholders to be compensated, along with generative AI platforms that respect intellectual property and copyrighted works.”
As AI continues to evolve, its impact on media, content distribution, and intellectual property protection will be profound.
Read the full article below to explore what’s ahead.
8 AI Predictions for 2025: From an AI-Made Hollywood Blockbuster to ‘Immersive’ TV Viewing
Executives and industry experts share their bets for the new year with The Wrap.
Sean Burch and Tess Patton
January 10, 2025
AI’s Evolution in 2024
The world of artificial intelligence had a transformative year in 2024. Tech companies and venture capitalists invested billions into AI advancements, Hollywood studios experimented with AI-driven content creation, and media companies explored AI automation for news and storytelling. By the fourth quarter, global venture capital investment in AI had surpassed 2023 levels, reaching $55.3 billion by September.
As we step into 2025, TheWrap consulted AI industry experts, including Runway CEO Cristóbal Valenzuela and MARZ chief executive Jonathan Bronfman, for their predictions on AI’s role in entertainment and technology this year.
Their bets range from a studio releasing a hit movie made entirely with AI to a forecast that news organizations like The New York Times will score key legal victories in their battle to limit how AI companies scrape online content to build up their models.
Here is where some industry leaders see AI heading in 2025:
AI in Hollywood
Jonathan Bronfman, CEO of MARZ, predicts AI will significantly impact Hollywood in 2025, enhancing departments across production and post-production. While AI may not replace entire teams, it will streamline many aspects of filmmaking.
Cristóbal Valenzuela, CEO of Runway, believes a fully AI-generated feature film will achieve mainstream success in 2025, marking a major milestone for AI in cinema.
New Forms of Storytelling
Edward Saatchi, CEO of Fable Studio, envisions a future where viewers can customize TV episodes to include themselves and their families in stories. This interactive approach will open new revenue streams, allowing fans to create personalized scenes and episodes.
Yangbin Wang, CEO of Vobile, highlights AI’s role in fostering diverse storytelling and reducing barriers for creators. He anticipates the rise of revenue-share models that fairly compensate rightsholders while ensuring AI-generated content respects intellectual property.
Enhanced Efficiency in Entertainment
Sean King, general manager of media at Veritone, predicts AI will become an essential tool in entertainment production, improving efficiency in scriptwriting, visual effects, and marketing. He sees AI as a complement to human creativity rather than a replacement.
Teresa Phillips, CEO of Spherex, expects generative AI to enable real-time content adaptation for different regions, ensuring compliance with cultural and legal standards. This will streamline localization without disrupting narrative integrity.
AI’s Shift Toward Personalization
Dom Perella, CEO of Character.AI, anticipates a shift in AI from utility-based applications to more personalized, interactive entertainment. Advances in AI-generated video and voice technology will lead to deeper engagement in consumer experiences.
The AI-Media Legal Battle
Peter Csathy, chairman of Creative Media, foresees critical legal decisions in 2025 regarding AI’s use of copyrighted content. He expects early court rulings to favor rightsholders, forcing AI companies to license content fairly, reshaping the economic landscape for media and AI integration.
These predictions highlight AI’s expanding role in entertainment and technology, from blockbuster films and immersive storytelling to legal battles over content rights. 2025 is set to be a defining year for AI’s impact on the industry