This past week in Gyeongju, South Korea, leaders from across the Asia-Pacific gathered for the APEC CEO Summit, a global forum dedicated to shaping a shared vision for innovation, inclusion, and sustainable growth.
Vobile CEO Yangbin Wang joined technology and business leaders, including Google’s Simon Kahn, Honglak Lee of LG AI Research, and Nitin Mittal of Deloitte, for a panel titled “Next-Generation AI Roadmap for Sustainable Innovation.” The discussion explored how AI innovation must be bold but also responsible and cooperative.
A New Phase of AI Collaboration
Yangbin emphasized that meaningful progress in AI requires trust, transparency, and collaboration across industries and borders.
“The short-term impacts of disruptive new technologies are often overestimated, but the long-term benefits are underestimated,” he said. “Our focus should be on building systems that last.”
He shared that Vobile’s mission is to make creative content more valuable by protecting copyright and enabling monetization in the global creative economy. In an era where AI can generate new content in seconds, safeguarding integrity, authorship, and ownership has never been more critical.
Protecting Creativity in the Age of Generative AI
Yangbin noted that the rise of generative models has created both extraordinary opportunities and new challenges. How do we ensure that creators are recognized and rewarded for their ideas? How do we guarantee that AI systems respect intellectual property?
He also pointed to recent advances like OpenAI’s Sora and Google’s Veo as examples of how quickly AI-generated media is evolving and why it’s vital to address questions such as:
● How are copyrighted materials being used in training data?
● Could AI-generated outputs infringe on existing IP, including a person’s likeness, voice, or creative work?
“These questions,” Yangbin said, “sit at the heart of a sustainable AI future.”
Vobile’s mission is to build solutions that protect intellectual property while also enabling new, equitable creative business models.
Balancing Innovation and Responsibility
For AI to remain a force for good, responsibility must grow in parallel with innovation. Yangbin framed sustainability in AI as a matter of balance between creativity and content protection.
He called for stronger collaboration between the technology and media sectors, emphasizing that partnerships are essential for building fair and enduring ecosystems.
Citing a powerful precedent, he recalled how YouTube’s early copyright disputes evolved into collaboration when the platform introduced a revenue-sharing model that allocated 55% of ad income to rights holders. This approach turned conflict into partnership and became a great example of the creator economy worldwide.
“A cooperative approach is how we build a fair and thriving future for creators, consumers, and innovators,” Yangbin concluded.
Looking Ahead
The conversations in Gyeongju underscored a simple truth: the future of AI isn’t just about faster GPUs or larger models. It’s about responsibility, resilience, and shared value.
At Vobile, we continue to focus on these principles to help create an AI ecosystem that benefits all stakeholders: creators, audiences, and industries alike.