Analysis Report

Fandomination — How top film and TV franchises turn fans into YouTube creators

Vobile partnered with Variety Intelligence Platform for a special report, “Fandomination,” which dives deep into how fandom manifests on YouTube and how the studios behind top franchises can engage with fans and the content they generate.

So, which movie and TV franchises dominate the UGC landscape and deliver the most bang for the buck? Using data from Vobile, “Fandomination,” dug into the most popular franchises on YouTube by tracking the output of fans turned creators.

Spoiler alert: The Marvel Cinematic Universe is the top franchise. Videos involving the MCU—across categories such as fan skits, listicles, vlogs, and spoofs—trounce even No. 2 on the list, the DC Extended Universe.

Fan culture has long been a powerful tool for understanding what keeps a particular franchise, or individual project, a valuable source of ongoing revenue and IP. Read more about “Fandomination,” and download the report from Variety here (subscription required)

Watch Vobile’s VP of Audience Development Jared Naylor, discuss the report on the Variety VIP+ Fans & Franchises webinar here.